LinkedIn Loser? 5 Steps to turn your profile into a money making machine

PJ Sherman
3 min readDec 16, 2023

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LinkedIn: a goldmine for entrepreneurs and creatives, yet so many profiles are about as exciting as watching paint dry.

In the last 3 months, my LinkedIn has exploded. It has changed my life dramatically, leading to new clients, interesting requests & increased revenue for my agency BlackBee. Now I’m going to share how I did it with you — for FREE.

If you’d like a copy of the guide, write “Send Me Your Guide” in the comments below and clap 50 times on this post.

Now, let’s dive into the nitty-gritty of turning your LinkedIn profile from a snooze-fest to a lead-generating powerhouse. It’s not just about a snazzy photo or a catchy headline. It’s about crafting a story that sells your unique brand, engages your audience, and opens doors to new opportunities.

Step 1: The Power of a Stellar Profile

This is your digital handshake, your first impression. It needs to pop!

Customise your banner, pick a professional photo, and write a summary that tells your story, not just your job title.

Check out my profile above. Is it clear what I do? Would you change anything? Would you want to engage with me? Think how you could use my profile as a template for your own.

Step 2: Mastering the Comment Game

Next, let’s talk engagement. Your comments on others’ posts are mini-blogs, chances to showcase your expertise and personality. Make them count. Be thoughtful, be genuine, and watch as your network grows.

Step 3: Meaningful Connections

Now, for connections. It’s not a numbers game. It’s about building a network that matters. Personalise your connection requests with a note that shows you’re not just another face in the crowd.

Look at my recent connection request above. I went through Laura’s profile, reviewed what was interesting and made a personal request. It doesn’t take much time and a little effort can go a long way.

They say ‘time is money’, but that doesn’t just mean spending as little time as possible to maximise output, it also applies to investing some time too.

Step 4: Consistency is Key

Posting regularly? Non-negotiable. Whether it’s daily or weekly, find a rhythm that works for you. Your content is your voice in the LinkedIn world — make it heard.

Step 5: Discipline Drives Success

Lastly, discipline. Some days you might not feel like posting or engaging. Do it anyway. It’s the consistent effort that separates the winners from the rest.

Ready to transform your LinkedIn presence? Remember, it’s about telling a story, engaging authentically, connecting meaningfully, posting consistently, and maintaining discipline.

Want to dive deeper? Leave a comment saying “Send me your guide” for my exclusive “Ultimate LinkedIn Guide.” It’s packed with tips, tricks, and strategies to supercharge your LinkedIn game.

Let’s turn your LinkedIn profile from a diamond in the rough to the crown jewel of your digital presence. Your next big opportunity could be just one post away!

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PJ Sherman
PJ Sherman

Written by PJ Sherman

Founder @ BlackBee Group 🐝 & SkilldUp 🍃| Winning the battle against the UK’s skills gap crisis | Helping You Optimise your LinkedIn to make more money

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