The Right way to Write
Welcome to a vibrant discussion that buzzes with insights for every business owner striving to navigate the intricate world of digital marketing and content creation.
In the inaugural episode of “The Hive,” PJ Sherman, the Founder & Director of BlackBee Group & SkilldUp, hosts a conversation that promises to enlighten and inspire. Our guest, Joe Emery, a masterful copywriter whose expertise turns visibility into sales, shares his journey, challenges, and the profound impact of storytelling on businesses.
The Art of Words in Business
Joe Emery breaks down the essence of copywriting, content writing, and bid writing, illustrating how each plays a pivotal role in business success.
Copywriting, with its action-layered approach, aims directly at selling your product or service. Content writing, on the other hand, is about building trust and rapport through educational and entertaining narratives. Bid writing, a niche yet crucial area, involves crafting compelling proposals for businesses to win contracts.
Challenges and Triumphs: A Writer’s Journey
From his shift from finance to marketing, and finally to writing, Emery’s journey is a testament to following one’s passion.
He highlights a significant challenge — breaking into a saturated market and the transition to professional writing. His success story is not just about personal achievement but also about the impact of his work on others, particularly in charity storytelling.
Harnessing AI with Caution
Emery provides an insightful take on the integration of AI in the writing process, cautioning against the loss of human touch and creativity.
While acknowledging AI’s potential benefits for businesses with limited resources, he emphasises the unparalleled value of human creativity in crafting compelling narratives.
Tune into The Hive
For business owners eager to delve deeper into the realms of digital marketing, storytelling, and navigating the future shaped by AI, “The Hive” is your next must-listen podcast.
Under the guidance of PJ Sherman and the insights of guests like Joe Emery, this platform is a treasure trove of knowledge aimed at empowering businesses to thrive in an ever-evolving landscape.
Join us on “The Hive” to ensure your business not only survives but flourishes in the digital age. Use the link below to listen to the latest episode — we’re also available on all major streaming platforms:
